Customer relationship management (CRM) adoption (late 1990s-2000s)
Before CRM software arrived, sales teams tracked prospects in spreadsheets, email folders, and paper notes, with no single record of a deal's history. Salesforce, founded in 1999, made the connected deal record standard.
Sales teams gained a single source of truth for every interaction with a prospect.
CRM became the operational backbone of nearly every B2B sales organization worldwide.
Supio is attempting the same consolidation for plaintiff law firms, routing scattered communications into one case record.
