RPA boom (2015–2020)
UiPath and Automation Anywhere sold software robots that clicked through legacy office systems lacking APIs, and insurers bought in heavily. Both companies reached billion-dollar valuations on the strength of that promise.
Robotic process automation cut back-office costs across banking and insurance, becoming a standard enterprise layer.
The bots were brittle; a changed screen layout broke a script, and many deployments stalled at low rates of full automation.
Browser automation is the AI successor—agents that understand the rendered page rather than replaying fixed clicks, aimed at the same no-API problem.
