Consumer technology company
Appears in 15 stories
Diversifying chip supply beyond TSMC
For almost two decades, the most advanced chips inside iPhones and Macs have been etched in Taiwan. On June 18, 2026, President Trump said Apple has agreed to design and build some of those chips with Intel, on U.S. soil.
Updated Jun 18
Relaunched Siri using a licensed Google model
Apple promised a smarter Siri in June 2024. It could not build one. On June 8, 2026, the company finally shipped the assistant, and the brain inside it belongs to Google.
Updated Jun 8
Competing through partnership rather than parity
For 40 years, an operating system was a passive surface: apps ran on it, users clicked through it, and the OS arbitrated memory and files. On June 2, 2026, Microsoft moved Windows out of that role. At Build in San Francisco, CEO Satya Nadella and Windows chief Pavan Davuluri announced a system-level runtime that hosts AI agents the way Windows once hosted.exe files.
Updated Jun 2
Undergoing first CEO transition in 15 years
Apple has had exactly three chief executives in its 50-year history. On April 20, 2026, it named its fourth: John Ternus, the 51-year-old mechanical engineer who has led Apple's hardware engineering division since 2021 and spent 25 years at the company.
Updated May 31
Executing downmarket expansion strategy across product lines
For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 (or $499 for students), the most affordable Mac laptop ever and the first Mac powered by an iPhone chip.
Updated May 30
Second-largest company globally by market capitalization
Apple kicked off its 2026 hardware push on March 2, announcing the iPhone 17e and 12th-generation iPad. Both devices bring AI features to lower-priced products ahead of the March 4 multi-city events in New York, Shanghai, and London.
Updated May 29
First wearables maker with FDA-cleared hypertension alerts
Oura's fifth-generation smart ring went on sale Thursday with blood pressure monitoring and on-demand telehealth access, starting at $399. The Ring 5 is 40% smaller than its predecessor and monitors nighttime blood pressure shifts that can warn of cardiovascular strain.
M5 generation complete with Pro/Max MacBook Pro, Air launches March 3; Creator Studio available
Apple launched Creator Studio on January 28, 2026, for $12.99 monthly (about one-sixth Adobe Creative Cloud's price), bundling Final Cut Pro, Logic Pro, and Pixelmator Pro. The M5 Pro and M5 Max MacBook Pro arrived March 3, long anticipated after the base M5's October 2025 debut.
Updated May 23
Defending against multiple antitrust challenges worldwide
Apple controls what apps you can install, what features they can offer, and how much they cost. On January 8, 2026, the Ninth Circuit ruled that's perfectly legal—at least when it comes to shutting out a competitor's heart monitoring app. The decision caps a five-year battle with medical device maker AliveCor, which claimed Apple killed its SmartRhythm app by changing the Apple Watch heart rate algorithm in 2018. Judge Michelle Friedland held that Apple had no obligation to share its technology with rivals, invoking the rarely-successful refusal-to-deal defense. The same day, India doubled down on its right to impose antitrust penalties based on Apple's $380 billion global revenue, not just its Indian earnings, putting the company at risk of a $38 billion fine.
Updated May 19
HomeKit platform struggling with adoption despite privacy advantages
Samsung just put Google's Gemini AI inside a refrigerator. Not alongside it, not as an app—built directly into the hardware.
Shifting satellite partner to Amazon
A SpaceX Falcon 9 lifted off from Cape Canaveral on Sunday morning carrying replacement satellites Globalstar needs to keep its mobile network alive. The same launch ticks off one of the conditions Amazon set before paying about $10.7 billion to buy the company.
Updated May 17
Mac App Store removal cuts off new installs ahead of shutdown
On December 15, 2025, Meta effectively bricked Messenger's standalone desktop apps: no more logins, no native client. Users got pushed to Messenger.com or Facebook.com.
Updated May 15
Defending App Store rules; forced to allow link-outs while fighting fee limits
On December 11, 2025, the Ninth Circuit mostly backed the trial judge's contempt finding that Apple played games with the anti-steering injunction. But the court clipped parts of the punishment — the same pattern this case keeps producing: Apple complies in a way that protects the money, and Epic comes back yelling "that's not compliance."
Core subject of the leadership shakeup and AI strategy reset
After more than a decade of executive stability under CEO Tim Cook, Apple experienced its largest leadership shake-up since the post–Steve Jobs reorganization, spanning from March 2025 into early 2026. The company repeatedly delayed its flagship Apple Intelligence upgrade to Siri, signaling strategic and engineering problems.
Updated May 10
Appealing DMA fine and adjusting iOS/App Store rules for EU users
The European Union is cracking down on U.S.-based Big Tech using the Digital Services Act, the Digital Markets Act, and long-standing competition and privacy rules. Since 2023, Brussels designated six platforms as 'gatekeepers,' imposed obligations on core services, and opened proceedings against X, Google, Apple and Meta for monopolistic conduct, opaque algorithms, deceptive design, and failures to police harmful content.
No stories match your search
Try a different keyword
How would you like to describe your experience with the app today?
