Hyundai Alabama Factory (2002-2005)
Hyundai announced a $1 billion factory in Montgomery, Alabama in 2002. At the time, Korean automakers were seen as low-quality alternatives to Japanese and American manufacturers. Alabama provided $252 million in incentives to secure the plant.
The factory opened on schedule in 2005 and began producing the Sonata sedan.
Hyundai used U.S. manufacturing to rebuild its reputation, eventually becoming the fourth-largest automaker in America. The Alabama plant now produces over 400,000 vehicles annually and anchored a Southeast automotive manufacturing cluster.
VinFast explicitly aims to follow Hyundai's playbook: use domestic manufacturing to overcome skepticism about quality and build a credible American presence. The difference is VinFast's vehicles have received far worse initial reviews than Hyundai's did.
