Olestra fat substitute (1996)
Procter & Gamble launched Olestra, a non-digestible fat substitute that passed through the body unabsorbed, marketed as a zero-calorie cooking oil. The FDA approved it in 1996 despite concerns about gastrointestinal side effects.
Olestra caused cramping and anal leakage in some consumers, and sales collapsed after negative publicity despite FDA approval.
It became a cautionary tale about ingestible products that alter digestion — any new gut-binding agent faces scrutiny over gastrointestinal side effects.
Qi601, like Olestra, is an ingestible material engineered to interact with gut contents rather than be absorbed. Olestra's history of GI side effects highlights the tolerability questions any new gut-binding supplement will face before broad acceptance.
