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Steelcase names next president six months after HNI acquisition

Steelcase names next president six months after HNI acquisition

Money Moves Grand Rapids, MI local

Irene Tasi, a PPG veteran, takes over the Grand Rapids furniture maker under its new Iowa owner

Today: Steelcase names Irene Tasi next president

Overview

Updated 2 hours ago

Steelcase has a new president, the first chosen by an outside owner in the company's 114-year history. Iowa-based HNI Corporation bought the Grand Rapids furniture maker more than six months ago and has now installed Irene Tasi, a former PPG executive, to run it.

Tasi's appointment is the clearest signal yet of where control sits. The open question is whether Grand Rapids keeps its roughly 2,000-person Steelcase workforce, or whether HNI folds the company's operations into its own.

Why it matters

If HNI shifts operations to Iowa, Grand Rapids loses a defining employer and the office furniture market narrows to a two-company race.

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Key Indicators

114 years
Years Steelcase has operated in Grand Rapids
Founded in 1912 as Metal Office Furniture Company; outsiders have owned it for less than a year.
2,000+
Steelcase employees in Grand Rapids
The company's hometown headcount spans designers, engineers, and researchers.

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People Involved

Organizations Involved

Timeline

January 1912 September 2026

5 events Latest: Today
Tap a bar to jump to that date
  1. Steelcase names Irene Tasi next president

    Today Leadership

    The first president chosen under HNI ownership; Tasi joins from PPG as chief transformation officer.

  2. HNI Corporation acquires Steelcase

    Acquisition

    The Iowa-based company bought the Grand Rapids furniture maker. Date approximate, set about six months before the September announcement.

  3. Armbruster becomes tenth president and CEO

    Leadership

    Sara Armbruster took the top job, the tenth CEO in Steelcase's 109-year history.

  4. Keane announces retirement, Armbruster named successor

    Leadership

    CEO Jim Keane said he would retire in January 2022; the board chose Sara Armbruster to take over in October.

  5. Steelcase founded in Grand Rapids

    Founding

    The company started as the Metal Office Furniture Company in Michigan.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

July 2005 - March 2006

Whirlpool acquires Maytag (2005-2006)

Whirlpool bought Maytag for $2.1 billion after a bidding war with a private equity firm. Maytag, a storied Iowa appliance maker, had struggled against lower-cost Asian rivals.

Then

Whirlpool absorbed Maytag's manufacturing and kept the brand on refrigerators and washers.

Now

Over the following decade, Whirlpool closed Maytag's Newton, Iowa, headquarters and shifted production, shrinking the town's defining employer. The Maytag brand became a secondary line.

Why this matters now

It is the classic case of a stronger competitor absorbing an iconic brand and hollowing out its home base. The hometown parallel carries weight: HNI is itself an Iowa company, and the pattern frames what could happen to Grand Rapids.

April-July 2021

Herman Miller acquires Knoll (2021)

Herman Miller bought rival Knoll for $1.8 billion, uniting two of the most recognized office furniture brands under the MillerKnoll banner. The deal was driven by the collapse of office demand during the pandemic and the need for scale.

Then

The combined company became the industry's largest, keeping both brand names alive.

Now

It set the template for office furniture consolidation, showing that rivals could merge and run parallel brands.

Why this matters now

The same market pressure that pushed Herman Miller and Knoll together likely drove HNI to buy Steelcase. The MillerKnoll experience shows both brands can survive under one roof, or quietly compete with each other.

Sources

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