Spitfire Cheese & Sundry opens in Hell's Kitchen (2024)
Brandon Duff and Diana Cole opened Spitfire Cheese & Sundry in Hell's Kitchen, a neighborhood store and coffee shop with a 25-foot cheese counter, pastries, and sandwiches prepared fresh daily.
The store established the Spitfire brand and its partnerships with Sey Coffee, Bird & Branch, Bien Cuit, and other local producers.
It validated the concept enough to expand to a second location inside Todd Snyder's NoMad store in 2026.
The NoMad inspection record is the paperwork step in Spitfire's expansion from a one-store Hell's Kitchen operation to a second counter.
