DoorDash acquires Caviar (2019)
DoorDash bought Caviar, a premium restaurant delivery service, from payments company Square for $410 million. The deal gave DoorDash access to higher-end restaurants it had struggled to sign.
Caviar was folded into DoorDash's main app and later shut down as a standalone brand.
Established the playbook of delivery giants buying specialist food platforms to widen their restaurant networks.
Uber's ezCater purchase follows the same pattern — buying a specialist platform to enter a market where it lacked presence.
