The Surgeon General's Report on Smoking (1964)
January 1964What Happened
Surgeon General Luther Terry released a 387-page report concluding that cigarette smoking caused lung cancer in men and was a probable cause in women. The report, based on review of over 7,000 scientific articles, marked the first official U.S. government acknowledgment of the smoking-cancer link. At the time, 42% of American adults smoked.
Outcome
Congress mandated warning labels on cigarette packages in 1965 and banned broadcast cigarette advertising in 1971.
Adult smoking rates fell from 42% to 11% over six decades. Lung cancer death rates in men dropped 59% from their 1990 peak. The report established the template for evidence-based public health interventions.
Why It's Relevant Today
The 2025 mortality decline is largely downstream of the 1964 report. Tobacco control accounts for 98% of the 3.45 million lung cancer deaths averted since 1991.
