Amazon buys Whole Foods (2017)
Amazon agreed to acquire Whole Foods for $13.7 billion, putting its logistics and Prime membership behind 460 grocery stores. The deal remade expectations for grocery delivery overnight.
Amazon gained a physical grocery footprint and cut prices at Whole Foods, pressuring supermarket chains and delivery startups.
Amazon's grocery push is a core reason DoorDash and Instacart say they need to combine: both face a rival that owns stores, warehouses, and delivery fleets.
Amazon's scale in online grocery is the competitive pressure the DoorDash-Instacart deal answers.
