Tirzepatide's rise (2018-2023)
Eli Lilly advanced tirzepatide, the first dual GLP-1/GIP agonist, through phase 3 trials covering diabetes and obesity. In people without diabetes, average weight loss reached 16% to 22.5%.
Tirzepatide won FDA approval as Mounjaro for diabetes in 2022 and Zepbound for obesity in 2023, becoming a blockbuster within a year.
Set the efficacy benchmark every subsequent dual agonist must beat.
Enicepatide uses the same two-receptor mechanism with a different receptor-binding profile, aimed specifically at exceeding tirzepatide's numbers.
