PCSK9 inhibitor race (2015)
Sanofi and Regeneron's Praluent and Amgen's Repatha won FDA approval weeks apart in 2015, both targeting PCSK9 to lower cholesterol. Both launched near $14,000 a year, then cut prices by more than half after insurers pushed back.
A pricing and access war with pharmacy benefit managers followed, with contracts deciding most share.
Both drugs became standard care despite a contested start, showing that two same-target drugs can split a market rather than one winning outright.
Sefaxersen and Fabhalta both target complement factor B in IgAN; this parallel shows how effect size, dosing, and price, not mechanism alone, decide share when two drugs chase the same biology.
