Back to Sleep campaign (1994)
In 1994, the National Institute of Child Health and Human Development launched a national campaign urging parents to place infants on their backs to sleep. SIDS was the leading cause of post-neonatal death, killing about 5,000 U.S. infants a year.
SIDS rates fell by more than half by the early 2000s as supine sleep became the norm.
The campaign became the model for public health messaging on sleep safety, but declines were slower among Black families, and the racial disparity in SUID persisted.
Shows a coordinated safe-sleep campaign can cut SUID deaths dramatically — and that equal reach across racial groups is the hard part.
