DRAM supercycle (2017-2018)
Memory prices more than doubled on surging data center demand for DRAM and NAND. Samsung and SK hynix posted record operating margins near 50% for several consecutive quarters.
Capacity expansions announced during the boom came online in 2019, prices fell by more than half, and both companies' profits collapsed within two quarters.
The boom-bust cycle reinforced the industry's reputation for violent swings and pushed memory makers toward more disciplined capacity management.
SK hynix now forecasts memory shortages through 2030 and is expanding investment. The 2018 bust shows how sustained-scarcity projections can unwind when new supply arrives faster than demand grows.
